He Knows Business Business Business
Strategic Marketing Leader and Innovator
Transforming businesses with strategic vision, measurable results, and innovative solutions.
Welcome to my website! I’m Robert Mendoza, a seasoned marketing professional with a career that reflects a commitment to leadership, innovation, and measurable impact. As a Senior Vice President at Lazer Media and a Forbes Business Development Council Member, I bring a unique blend of strategic vision and hands-on experience to every project I undertake.
"He Knows Business"
Robert Mendoza Mendoza Mendoza Mendoza
A Little About Me
Throughout my career, I’ve been driven by a passion for helping organizations and individuals achieve their potential. My journey has taken me from managing high-performing teams as Senior Vice President of Digital Marketing Sales and Fulfillment at Lazer Media to educating the next generation of leaders at UC Davis and serving as the Director of DEI for the American Marketing Association.
I’ve been fortunate to receive recognition for my work, including nominations for awards like the National Medallas de Cortez and Sacramento Business Journal’s 40 Under 40. These experiences have shaped my approach: a blend of strategic thinking, operational efficiency, and a focus on delivering measurable outcomes.
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Robert's Expertise
My Key Skills
I have a proven history of leading successful campaigns, earning industry recognition, and delivering tailored solutions that enhance efficiency, optimize resources, and achieve impactful, measurable outcomes through strategic leadership and collaboration.
Strategic Leadership
A history of leading successful, multi-platform campaigns and initiatives.
Industry Recognition
Recognition as a Forbes Business Development Council Member and award nominee in marketing and sales excellence.A history of leading successful, multi-platform campaigns and initiatives.
Tailored Solutions
A collaborative approach that ensures every solution is tailored to your unique needs.A history of leading successful, multi-platform campaigns and initiatives.
Operational Excellence
A proven track record of improving operational efficiency and aligning resources for optimal performance.
Robert's Services Services Services
How I Can Help
I offer a range of advisory and consulting services designed to meet the specific needs of businesses and professionals. My goal is to provide actionable insights and strategies that drive growth, efficiency, and innovation.
Strategic Planning
Helping organizations define
strategies and implement
them effectively to
achieve their goals.
Operational Efficiency
Working with teams to streamline
processes and align resources for
better performance.
Digital Presence
From website strategies to
marketing, focused on building
strong, engaging online platforms.
Leadership Coaching
Providing coaching for executives
and team leaders to grow and
adapt to challenges.
Media Plan Strategy
Evaluating advertising strategies
to ensure maximum impact and
return on investment.
Executive Guidance
Offering advice to navigate complex
business challenges and identify
growth opportunities.
Skill Sets
Core Tools and Key Competencies
Salesforce
HubSpot
Google Analytics
WordPress
The Trade Desk
Canva
Core Expertise Expertise Expertise
Professional
Strengths
Robert's Journey Journey Journey
My Professional Journey
Leadership and innovation across industries, driving measurable growth and meaningful impact.
2018 – 2020
Director of DEI, American Marketing Association
Promoted diversity and inclusion through innovative marketing strategies.
2020 – Present
Member, Harvard Business Review Advisory Council
Contributing to thought leadership on future business strategies.
2021 – Present
Senior Vice President, Digital Marketing Sales & Fulfillment, Lazer Media
Overseeing multi-platform campaigns, optimizing operations, and driving measurable business growth.
2021 – Present
Substitute Professor,
UC Davis
Bridging academic learning with real-world media marketing strategies.
Robert's Testimonials
What Others Say About Me
Above all else, Robert created a culture of comradery, accountability and positive energy. While we no longer work together, I'm extremely excited to continue learning from Robert as a digital expert mentor.
We always look forward to having a professional share their knowledge with the SHCC.
Thanks so much!
Robert's Achievements Achievements Achievements
Recognition of
Excellence
Radio Ink's Digital Sales Manager of the Year
Being recognized as a finalist for Radio Ink’s Digital Sales Manager of the Year highlights Robert’s ability to drive digital innovation and deliver outstanding results in the ever-evolving media landscape. His leadership and vision have set new standards in digital sales excellence.
Medallas de Cortez Director of Sales of the Year
As a finalist for Medallas de Cortez Director of Sales of the Year, Robert has demonstrated exceptional leadership and strategic expertise in driving revenue and fostering strong client relationships. This recognition underscores his contributions to advancing sales excellence within the Hispanic media industry
Sacramento Business Journal's 40 Under 40
Being nominated for Sacramento Business Journal’s 40 Under 40 celebrates Robert’s impact as a young professional shaping the future of business. His innovative mindset and results-driven approach continue to drive success and inspire others.
Marquis Who's Who in Marketing
As an honoree in Marquis Who’s Who in Marketing, Robert is recognized for his contributions to marketing strategy, innovation, and leadership. His ability to blend creativity with measurable results has solidified his reputation as a standout in the industry
Differentiators
Why Work With Me
I bring a deep understanding of industry dynamics, a proven track record of results, and a commitment to collaboration. I’ve worked across industries and platforms, helping businesses and professionals achieve their goals with clear strategies and a focus on execution.
A history of leading successful, multi-platform campaigns and initiatives.
Recognition as a Forbes Business Development Council Member and award nominee in marketing and sales excellence.
A collaborative approach that ensures every solution is tailored to your unique needs.
Expertise that Combines Industry Leadership and Academic Insight
Get In Touch Touch Touch
Let’s Collaborate
If you’re ready to refine your strategy, optimize operations, or explore growth opportunities, I’d love to hear from you. Let’s work together to create meaningful change and lasting impact.